Chicago GSB News

Why Battleship Failed at the Box Office

by Jake Weston | Thursday, May 24

Hasbro's most recent foray into filmmaking, the perplexing, board game-based Battleship, sailed (I have no shame) into theaters last weekend after a massive marketing campaign. However, despite doing great in overseas markets (having already made $200 million overseas), Battleship bombed its opening weekend here in the U.S., bringing in ... continue reading

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